Paid media,bought in house.
Meta, TikTok, Google and retail media, planned and bought by our own team and measured on contribution margin.
Judged on profit, not on ROAS.
Platform ROAS is a reporting artefact. We plan and buy against contribution, which is the number that decides whether a brand can actually afford to grow.
Meta
Prospecting and retention, with the creative pipeline built to feed it.
TikTok
Paid running alongside the organic and affiliate content that is already proving out.
Search, shopping, Performance Max and the product feed underneath them.
Retail media
Sponsored placements on Amazon and Walmart, structured by margin tier.
Creative testing
A production plan built around what the media needs next, not what was shot last season.
Measurement
Contribution margin, incrementality and repeat rate rather than platform attribution.
How it works
- 1 AuditThe account, the data and the last twelve months of spend before anything changes.
- 2 BuildCreative and tracking first, so budget lands on something measurable.
- 3 ScaleBudget rises against a contribution target, with a floor it will not cross.
Let's talk.
Licensing, manufacturing, distribution or a full operating partnership.