Marketplaces,operated properly.
We run brand storefronts on Amazon, Walmart, eBay, Whatnot and Woot. Item setup, content, advertising, pricing and brand protection.
Control the account, then grow it.
Marketplaces are the fastest way to look like you have distribution and the fastest way to lose control of a brand. Both come down to who is operating the account.
Item setup
Catalogue build, variation structure, category and browse node placement, and the flat files behind them.
Content
Titles, bullets, A plus and brand store, written for the search term and the shopper rather than the keyword tool.
Advertising
Sponsored product, brand and display, structured by margin tier rather than by whatever the platform suggests.
Pricing and buy box
Map policy, promotion calendar and buy box monitoring across every seller on the listing.
Inventory
Forecasting, replenishment and storage planning so the account does not go dark in Q4.
Brand protection
Registry, unauthorised seller enforcement and listing hijack monitoring.
How it works
- 1 Take controlRegistry, ownership and seller audit, so the listings are actually yours.
- 2 RebuildCatalogue and content go in before any advertising spend.
- 3 GrowAdvertising and promotion against a margin floor, with inventory planned around it.
Let's talk.
Licensing, manufacturing, distribution or a full operating partnership.