Capability

Brandand design.

Our own studio handles brand identity, seasonal direction, print and graphic development, tech packs and campaign art. None of it goes to an outside agency.

01What is included

One studio, start to finish.

Because development and production sit in the same organisation, a change in direction reaches the factory floor in days rather than seasons.

01

Identity

Positioning, wordmark, palette and the rules that keep a brand consistent across licensees.

02

Seasonal direction

Concept, colour and the line plan, built against the sales history rather than a mood board.

03

Print and graphics

Original artwork, placement prints and the separations production actually needs.

04

Tech packs

Specs, grading and construction detail, written for the factory that will make it.

05

Campaign

Photography, video and the asset set that media, marketplace and wholesale all pull from.

06

Governance

Approvals and brand standards for licensed partners, protecting long term value.

How it works

  1. 1 DirectionPositioning and season concept, agreed before anything is drawn.
  2. 2 DevelopmentArtwork and tech packs, straight into sampling.
  3. 3 RolloutOne asset set feeding campaign, marketplace, wholesale and retail.

Selected work

Every item below is a public, reported moment. Sources link out.

Ed Hardy Back on the runway after two decadesThe brand's first runway show in twenty years, staged at LA Fashion Week with N4XT. Forbes
Badgley Mischka Fall 2025 ready to wearThe collection presented and reviewed on Vogue Runway. Vogue Runway
Clergerie The archive back in the conversationVogue on why the nineties shoe endures, and Town & Country on the Nina platform. Vogue
Von Dutch A working collaboration programLive collections with True Religion, I.AM.GIA and Young Thug's YSL, alongside the Von Dutch Ranch events and a NYFW party with Barlou. vondutch.com
Work with DNAM

Let's talk.

Licensing, manufacturing, distribution or a full operating partnership.