Privacy policy

Last updated: July 14, 2026

This Privacy Policy describes how DNAM Brands (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from dnambrands.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

  • Communicate with you.

  • Provide or improve the Services.

  • Comply with any applicable legal obligations.

  • Enforce any applicable terms of service.

  • Protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

1. Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details: Name, address, phone number, and email.

  • Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information: Username, password, security questions, and other information used for account security purposes.

  • Customer support information: Information you choose to include in communications with us (for example, when sending a message through the Services).

Note: Some features of the Services may require you to directly provide us with certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

2. Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies").

Usage Data may include:

  • Device information and browser type.

  • Information about your network connection and IP address.

  • Details regarding how you access and use our Site and your account.

3. Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

  • Shopify: Companies who support our Site and Services.

  • Payment Processors: Partners who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and perform our contract with you.

  • Tracking Technologies: When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we (or third parties we work with) may automatically collect certain information using online tracking tools such as pixels, web beacons, software developer kits, and cookies.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to perform our contract with you, including to process payments, fulfill orders, send transactional notifications (updates, returns, exchanges), manage your account, arrange shipping, and facilitate returns. We may also enable Shopify to match your account with other Shopify services you choose to use.

  • Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message, or postal mail, and showing you targeted advertisements on our Site and other websites.

  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials safe. We highly recommend that you do not share your username, password, or other access details. If you believe your account has been compromised, please contact us immediately.

  • Customer Support and Improvement: We use your personal information to provide support and improve our Services. This is in our legitimate interests to remain responsive, provide effective services, and maintain our relationship with you.

SMS / Text Marketing Compliance

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your orders, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Sharing of Mobile Information: We will not share your opt-in consent or mobile phone number with any third parties or affiliates for marketing or promotional purposes. Your mobile information will not be shared with any third parties for their independent marketing efforts.

Cookies and Third-Party Tracking

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, please visit Shopify Cookie Policy.

We use Cookies to power and improve our Site, remember your actions and preferences, and run analytics to understand user interactions. We may also permit third parties and service providers (including Meta Pixel, Google Analytics, and email marketing service providers like Klaviyo) to use Cookies and online tracking technologies on our Site to measure website traffic, analyze user behavior, and better tailor services, products, and advertising on our Site and other websites.

Managing Cookies: Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject them. Please note that blocking Cookies can negatively impact your experience and cause some features of our Services to work incorrectly or become unavailable.

Our website recognizes the Global Privacy Control (GPC) signal. If you notify us of your preference through GPC, we will treat it as a valid request to opt out of sharing/targeted advertising for the associated browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons subject to this Privacy Policy:

  • With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, and shipping).

  • With business and marketing partners to provide services and advertise to you.

  • With your direct consent or direction (e.g., shipping partners, social media login integrations).

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations (subpoenas, warrants, etc.).

Categories of Shared Information

Over the past 12 months, we have disclosed, "sold", or "shared" (for targeted advertising) the following categories of personal information:

Personal Information Category

Categories of Recipients

 

Identifiers (Contact details, order/account info, name, email, phone)

Vendors/service providers, business & marketing partners, affiliates

Customer Records (California Customer Records statute)

Vendors/service providers, business & marketing partners, affiliates

Commercial Information (Order history, customer support info)

Vendors/service providers, business & marketing partners, affiliates

Internet/Network Activity (Usage Data, device info)

Vendors/service providers, business & marketing partners, affiliates

Geolocation Data (IP-derived location)

Vendors/service providers, business & marketing partners, affiliates

Note: We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

Third Party Websites and Links

Our Site may provide links to platforms operated by third parties. If you follow these links, you should review their respective privacy and security policies. We do not guarantee and are not responsible for the privacy practices, security, or reliability of third-party sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

We do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below:

  • Right to Access / Know: Request access to the personal information we hold about you.

  • Right to Delete: Request that we delete personal information we maintain.

  • Right to Correct: Request corrections to inaccurate personal information.

  • Right of Portability: Request a copy of your personal data or request transfer to a third party.

  • Restriction of Processing: Request that we stop or restrict processing your information.

  • Withdrawal of Consent: Withdraw consent where we rely on it to process your data.

  • Appeal: Appeal our decision if we decline to process your request by replying directly to our denial.

  • Managing Preferences: Opt out of promotional emails at any time using the "unsubscribe" link.

To exercise these rights, please contact us using the details below. We will not discriminate against you for exercising your rights. We may require identity verification before responding.

Complaints

If you have complaints about how we process your personal information, please contact us. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses (SCCs) or UK equivalent contracts, unless the destination country has been deemed adequate.

Contact

Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise your rights, please call or email us at:

  • Email: info@dnambrands.com

  • Physical Address:
    DNAM Brands
    8484 Wilshire Blvd, Suite 150
    Beverly Hills, CA 90211